Today is a great day to integrate some healthy new habits into your routine. Everyone benefits from good time management, and here are just a few simple ways to free up more time to do things you really love! 1. Create Templates Tired of repeating yourself? Templates (a type of “fill-in-the-blank” document) are great for assignments created the same way every time. Whether it’s a weekly email, a presentation spreadsheet, a thank you note, or a method for re-directing inquiries to a better source, creating templates in advance can save you tons of time in the long run. 2. Listen to Audio Books Who doesn’t want to read more? Audiobooks are a wonderful way to maximize that “throwaway” time in the car, getting ready in the morning, or during exercise. In 2020, many local libraries made audiobook apps totally free. People who previously struggled to finish a chapter found themselves gulping down five books a month, while sharpening their minds and adding spontaneous joy to each day! 3. Block Distracting Apps, Websites, or Emails According to research carried out by RescueTime, the average digital worker can’t go more than six minutes without checking their email or instant messaging. The digital nature of your work and social life can leave you frazzled by constant alerts. This minimizes both productivity and potential as you struggle to focus on tasks for even short periods. Start this year strong by implementing a few website and ad blocker tools. Unsubscribe from email lists or group chats that are sucking away precious moments in your day. And set your devices to block notifications from coming through in key work hours. 4. Batch Prep Your Meal or Meal Prep If you want to save time in your busy week, mastering food prep can be huge. Every time you mess up and clean your kitchen, it takes time. So why not make one big mess once a week, rather than a medium-sized mess every day? This can be as simple as chopping your veggies (or cooking all your meat) as soon as you get home from the store. Or it can be more intentional, like pre-cooking several meals and properly labeling them for fridge and freezer storage. While the idea of prepping several meals at once can seem daunting, the time, energy, and money you’ll save in the long run are totally worth it. 5. Try the Pomodoro Technique The Pomodoro Technique is a time management system that encourages people to work with their time – rather than against it. Using this method, you break your workday into 25-minute chunks separated by five-minute breaks (referred to as pomodoros). After about four pomodoros, you take a longer break of about 15 to 20 minutes. This work rhythm helps create a sense of urgency and productivity followed by natural releases needed in order to recharge. Curious? Check out this short tutorial to learn more. Save More Time, Live More Life While you may not be a fan of resolutions, the emphasis here is on forming productive habits and finding tools to minimize your daily load. To be more productive, look beyond your task list to the organizational tools needed to manage time well. That takes effort up front but gives you more time to enjoy each day later. And that really is crucial! As writer Annie Dillard said, “How we spend our days is, of course, how we spend our lives.” Post to Your Blog You are subscribed to the The Buzz Max (Twitter, Facebook, LinkedIn, Blog) package – a social marketing content service from Marketing Ideas For Printers. You may update your subscription preferences at any time. Questions? Call us at 1.800.736.0688 or e-mail us at CustomerCare@MarketingIdeasForPrinters.com Marketing Ideas For Printers | 5990 14th Street South, Fargo, North Dakota | 1-800-736-0688 Confidentiality notice: This email message (including any attachments or embedded documents) is intended for the exclusive and confidential use of the individual or entity to which it is addressed. Unless otherwise expressly indicated, it should be treated as confidential and privileged information from Marketing Ideas For Printers. Any dissemination, distribution, or copying of the enclosed material is prohibited. If you received this transmission in error, please notify us immediately by email at CustomerCare@MarketingideasForPrinters.com and delete the original message. Your cooperation is appreciated, and we thank you for extending us this courtesy.
Looking for an energetic start to a prosperous new year?
As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business cards.
If you’re going to change a little, why not change a LOT? Here are five bold ideas for your next business card design.
1. Smart Cards
A modern business card includes not only contact information but also a stylish design that conveys the character and confidence of your brand.
When you want to close the gap between the physical and digital world, add a QR code to your business card. This saves space, looks modern, and increases the chance readers will follow up with your business later.
And don’t limit yourself to something bland. Instead of a black and white character set, generate a color cipher of an unusual shape to attract attention!
2. Transparency and Texture
Tired of the endless exchange of dull and flimsy white paper business cards?
Try a clear, frosted, or white plastic card. Translucent cards are sophisticated, visually intriguing, and fun to hold. And if you split the card into sections with different translucency values (one half partially opaque and the other half textured), you can create intense contrast that makes your name really leap up at the viewer.
3. Colored Edges and Non-Standard Materials
Want a funky, three-dimensional feel for your introduction?
Colored edges are a fantastic option! Use colors to spice up a card with a neutral shade (like a black card with neon purple edges). Or use an unusual shape (like a gray die-cut heart) and add a hot pink outline on the edge.
Remember, the thicker the business card is, the better the colored edges will look. If you want to get really creative, you can even use non-standard materials like cork, wood, metal, or rubber.
4. Gorgeous Gradients
Color blending never gets old, and gradients offer endless options for unique, dynamic combos.
Gradient business cards offer so many possibilities! Add depth with thick pearly tones shimmering against a charcoal background. Or silver-purple waves against a deep blue sky. Voluminous gradients ebb and flow, creating an atmosphere of energetic motion.
When adding gradients, go for sharp color contrasts and highlight key elements. Do not apply the gradient to the entire card. Instead, limit yourself to the one element you want to highlight: background, logo, text, or graphics.
Need inspiration? Here’s one gradient sample spread to fuel your imagination.
5. Super Business Cards
Looking for something super impressive and super fun?
SUPER business cards are for you! Cut from premium paper that’s durable (yet lightweight), these non-bendy business cards bring a bold impression that LASTS. Customize them to your preferences, with round corners, shiny finishes, raised spot gloss lettering, and more.
Whether you want a muted matte feel or a sleek sparkly vibe, super business cards are guaranteed to be as resilient and creative as you are.
Start a Remarkable New Adventure
Today is the best day to start a new adventure!
Why not make 2021 your most imaginative year yet? Show the world a poised, passionate perspective – that comes straight from your pocket!
2020 was a year we had to go with the flow in many ways.
In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus.
Here’s a sneak peek of four graphic design trends to watch for in 2021:
Back to Nature
One well-documented side effect of the coronavirus pandemic was a thirst for nature.
Creatives can capitalize on this by bringing the outdoors inside, highlighting gorgeous natural ambiance. Expect 2021 designs to mimic nature, natural lights, softer earthy colors and tones, natural gradients in color schemes, flowing lines, and more. Want to try it yourself? Use color filters to create natural ambiance in your images, or grab textures featuring wood, stone, waves, and more.
If you can’t go to the forest, let the forest come to you!
Simple Data Visualizations
When you’ve done your homework, you want to make this information matter.
Complex data is hard to understand, and simple data visualizations (like graphs, charts, educational posters, or infographics) make communication much more effective. Stats show that visual content is processed 60,000 times faster than text, and 72% percent of marketers agree that visual content is more effective than text.
Seek to transform great ideas into powerful images through creative alternatives like custom symbols, photo manipulation progressions, educational posters, animated gifs, personified maps, and more.
After 2020 limited our freedom in so many ways, many will be looking to push back by breaking the rules.
Watch for this in design as trends teeter toward more rebellious features that create a feeling of brazen defiance.
“What we were first taught not to do, we now do by intention,” explains graphic designer Michal Sloboda, who’s also the founder of graphic design aggregator Trend List. “There are many more rules to be broken, and by doing so, we can come across something seemingly bizarre, but also unique or beautiful.”
What might this look like in your designs? The more imperfect, the better. Use clashing font, psychedelic photos, irreverent characters, chaos typography, surreal imagery, and wild colors like lush lava, phantom blue, and aqua menthe.
Gradients and color transitions have been a popular trend for a few years now.
In 2021, many designers will look to add another layer, blending gradient hues with blurry and blended background images. Grainy filters can bring a sense of grunge and grime or rustic and vintage. And a blurred image can evoke emotions of what hides beneath the exterior.
Whether it’s a grayscale cityscape layer or a forlorn silhouette background, combining textured photos with blended gradients can bring a transitory — yet authentic — contrast to your design.
Stay Ahead of the Curve
2021 will be nothing if not interesting, so kickstart the new year with a style all your own.
To get started, it’s helpful to reflect on the past and decide what you’ll do differently in the future. Stay ahead of the curve with these design trends, and let us know if we can help infuse your designs with a fresh look in the months to come!
Did you know that 90% of the information processed by your brain is visual?
Design is powerful.
It takes only 13 milliseconds for the human brain to process an image, and 80% of people will remember the visuals they see. In today’s generation, audiences demand short, highly-visual content, and coordinating your design elements is the best way to tell a rich, compelling story.
Knowing this is one thing, but making it happen is another. As a design novice, watching a graphic artist work can be a mystifying experience. How do they know which colors to use? Why do those fonts look so good together? How are these images evoking such an emotional response?
While there are no right or wrong answers in design, basic principles can transform one person’s coloring page into another person’s masterpiece.
Check out principles like these to elevate your designs from good to GREAT.
The principle of emphasis demands you ask one question: what is the first piece of information I need people to know?
Like building without a blueprint, starting your publication without a clear idea of your message structure will bring a muddy result.
Proportion helps you group your design in sections, like consolidating elements by size, amount, or numbers.
Whether it’s columns in a magazine, sidebars on a poster, or pull quotes in a newsletter, proportion communicates importance and helps the brain decode information.
What do people mean when they say a design really “pops?”
Contrast refers to obvious differences on a page. Contrast attracts the eye, organizes information, and guides the reader. Contrast can be created with varying font pairings or line weights, extreme color differences, and graphics that display opposites. You can contrast a smooth texture with a rough texture, curves with sharp edges, a horizontal image with a vertical one, or widely spread lines with closely packed ones.
For contrast to be effective, it must be strong. Go big! (Think red sneakers with a black tuxedo.) If you are putting two elements on the page that are not the same, they should not be similar. If the items are not exactly the same, make them very different.
4. White Space
White space (or negative, empty space) is the only element that specifically deals with what you don’t add to a design.
Like one diamond set on a stone, white spaces give designs room to breathe and make mediocre images seem more luxurious.
Movement refers to the way an eye travels over a design.
Just like a musician reads notes on a staff, a reader should follow a visual journey through your design. For viewers to engage, they must have a path to follow, so try to tell a “visual story” with a beginning, middle, and end.
To move people through your piece, start with a focal point and then move eyes through the page with subheadings, text boxes, line patterns, etc. Use bright colors to grab attention, jagged lines to build excitement, curves to slow people down, or patterns to guide your viewers.
First Impressions are Lasting Impressions
While there is no right or wrong design method, principles like these keep visuals stable and cohesive while allowing for movement, unity, and excitement.
Want your first impression to be your best impression? Through the planning, design, and review process, we’re here for you. Whether you’re creating a template or need start-to-finish graphic design, we’re ready to consult, create, and help you bring your best ideas to life in print!
Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others.
Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one of the most profound parts of our body, and it packs so much power! Check out these remarkable facial facts:
- Humans are capable of making 10,000 unique facial expressions.
- The face has the biggest range of muscle structure in the human body, and 43 of these muscles are directly linked to facial emotions.
- Humans regularly flash micro-expressions that last less than 1/25 of a second before they consciously or subconsciously neutralize them. These split-second displays can reveal more than a thousand words (or lies!) ever could.
- Genuine facial expressions are almost always symmetrical. From frowns to smiles, people typically reveal authentic feelings evenly on both sides of the face.
Faces Add Impact in Marketing
How does this play into marketing and print?
First, it’s important to recognize the impact of faces so we can prioritize them in design. Research by Catherine Mondloch showed that newborn babies less than an hour old prefer looking at something with facial features. Humans prefer humans, and people buy from people!
It would be careless to overlook these statistics while continually deferring to inanimate objects. When you’re looking to add that personal touch to your marketing mix, remember faces can help you to:
Connect with People
Large, faceless corporations feel cold and manipulative.
To humanize your brand, feature people, not products! Pictures of real people build empathy and trust among viewers. And eye-tracking studies show that the faces of babies and pretty women are two of the most effective subjects you can use.
Putting faces on your brand allows you to connect with your audience in a relatable way. As you position faces in your ads, remember eyes looking right at people will have the greatest emotional impact because the eyes are the most significant part of the face.
Humans have a natural tendency to follow the gaze of others, and we have been coached since birth to follow these visual cues about where we should be looking or going.
Want to build curiosity and engage your viewers? If a face on your poster is gazing toward a text box or a product in the margin, readers will track toward that area as well.
Emotions can also be carried from a subject to the viewer as you set a tone within your design. The emotion in the faces you display can draw people to linger longer before your designs or to be drawn deeper into the message itself.
People react to a photo on a page faster than any other design element, and seeing the people behind a business can establish credibility very quickly.
You can use faces to cultivate trust by using staff profiles on a website, facial photos in welcome displays or high traffic areas, or brochures with testimonials and photos from real customers. If viewers can relate to the people enjoying your product, this will seamlessly build positive associations in their own minds.
When used properly, photos of faces can help you connect with people, create curiosity, and cultivate trust. Bypass resistance and build connections through the magnetic power of people!
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” (Paul Rand, graphic designer)
Never does a page seem so bleak as when you experience a creative rut in design.
Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has been there! The world’s most imaginative people have experienced this obstacle and found a way to battle through.
One benefit of getting stuck is that you’re forced to rediscover your own creativity! Need help getting started? Here are some different ways to break out of stagnation when you’re stuck on a design:
1. Think laterally
Designs are ultimately problems waiting to be solved.
When you are stymied by the project at hand, come at the problem from a different angle, no matter how extreme it might seem.
One way to do this is to temporarily focus your thinking around individual parts of a message, like why a client might need your product or what pictures might best communicate its benefits.
2. Concentrate on your market
What are your target customers used to seeing, and what would make them lean forward and take note?
Maybe you need to challenge existing assumptions and go for something bolder. For example, in the financial world, materials tend to be produced in very corporate colors, like navy blue and grey. How could a fresh design upend traditional concepts in a way that is appealing and energizing?
3. Try the “what if” or the “why” game
When designs don’t seem to flow, start with questions instead. Like this:
What if questions:
- What if I only use illustrations?
- What if I only use type?
- What if the type made the illustration?
- What if I draw it with my eyes closed?
- Why do I need to focus on this particular product feature?
- Why is this feature important to prospects?
- Why is this something that will impact their life in a significant way?
- Why is this something they need to think about now versus later?
4. Take a Quick Tutorial
While it can be tempting to rip off a design from someone else, one of the best ways to build your original muscle is to go back to the drawing board.
An easy way to do this is to jump into an online tutorial. Though traditionally intended to educate, tutorials can be a rich source of design inspiration. Don’t merely skim the tutorial and glance at the result, go through the tutorial step by step with the author.
Doing this will force you to think like another person as you try to understand the implementation of methods that aren’t your own. This can energize you to think about new possibilities.
Don’t Force a Solution
When you feel overwhelmed by your lack of inspiration, remember that feeling stuck is just another step in the creative process.
If all else fails, embrace the moment and give it some time. What seems like a rut now might be an important step on your creative journey. Be patient, learn from it, and trust that you’ll come out on the other side.
Need help with your design idea? We can help!
Have you ever judged a book by its cover?
You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds!
Once you’ve invested all the hard work and planning into your print marketing materials, it is important to go the extra mile on quality.
Want a simple technique that beautifully enhances your impact and appeal? For a budget-friendly bonus, try adding a varnish!
Know Your Options
Just as varnish on a dresser or table protects the wood and gives it a nice finished look, the varnish used on printed pieces enhances their look and durability.
Adding a print varnish brings a transparent coating to your printed page. Varnish can add a unique, creative element to get that five-star appearance, so make sure you choose the one that best fits with the look and tone you’re trying to communicate.
Here are a few options to consider:
Also known as matte, this is very different from a varnish-like gloss.
A matte finish is best suited if your design contains a lot of text, as it will deflect light and glare. Using a dull varnish can be an excellent tool for improving readability on pages containing text. Although called dull, matte finishes scream sophistication. These varnish coatings are never overdone but carry a simple and stylish vibe.
As its name indicates, this varnish is the diva of the bunch and gives a glossy type of appearance.
Gloss varnish makes colors look more saturated, and your design elements look crisper and sharper. It is perfect for printed pages containing items like photographs and graphics, adding a glare or shine to bring extra attention to the areas where it is applied. An overall gloss varnish will protect areas with heavy coverage from rubbing off and will keep your piece from scuffing.
Looking to strike a compromise?
Satin varnish is created by mixing gloss and matte varnishes and offers a moderate amount of shine. This option is ideal if you have a lot of photo and text combination pieces.
Want to highlight a certain section of your piece, so it leaps off the page?
Spot varnishes are a great way to maximize the contrast between matte and gloss surfaces. This technique allows you to apply varnish to an individual image or graphic on your printed piece (such as a logo or photo) while leaving the rest of the piece unvarnished.
The most popular coating for printed material is aqueous coating.
Aqueous is a clear, water-based coating that is environmentally friendly. Since it is water-based, it is best used on papers with a text weight of 80# or heavier, so you do not end up with curling or wrinkles. Aqueous coating dries quicker than varnishes and makes it ideal for running inline on the press.
A UV varnish is applied off-line and is cured with ultraviolet light.
This process gives the surface an exceptional gloss and rub resistance. A great example of the glossiness of UV Coating is sports trading cards. These have a UV coating on the photo side but no coating on the stat side. This coating is cured by passing under an ultraviolet light that quickly dries and hardens the coating, creating a high-level sheen but the greatest possible protection. UV coated elements in your piece will take center stage.
Want to add excitement and durability to your next print product? Give us a call to talk about varnish options today!
In a world where digital advertising screams for attention, print ads need a little extra spice to compete.
Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider.
Opel: A Road Safety Campaign
Opel, a German automobile manufacturer, wanted to draw attention to the danger of texting while driving.
Opel’s message is distinct because it uses nothing more than the black background and a short line of text that packs a big punch:
“Your typjng whille you drive is asbad as your drivinh whilr yoou typr.”
Sharp, memorable, and humorous, this ad immediately shows why texting driving is a bad idea. Opel paired this with gigantic black and white sidewalk banners of a person pushing a 7-meter-long baby stroller. The banners included this caption, highlighted in yellow:
“1 second on your phone are 7 meters on the street. Don’t text and drive.”
Vodol: Smelly and Simple
Did you know the human brain can process images up to 60,000 times faster than words?
With a picture, you convey much more than you can with words. In some cases, it can take a thousand words to describe what is displayed in one picture!
Whenever possible, use pictures that share concepts in striking, unusual ways. Vodol, one of Brazil’s best-known brands for preventing athlete’s foot and odor issues, nailed this strategy. Its print ad featured a foot with normal toes and arches, while a rounded nose took the place of the heel’s natural curve. The nostril – mashed into the ground – was accompanied by this caption:
“Protect your feet. And our noses.”
French Ministry of Health: Offend Others or Let a Bland Message “Melt” Away?
Print ads in magazines, newspapers, and catalogs are viewed as more trustworthy by consumers who already have connections with that print advertising channel.
Looking to address childhood obesity and target behavior change, the French Ministry of Health created a print ad where a flesh-colored, triple-scoop ice cream cone was melting into the shape of a very large belly.
This arresting image, accompanied by the caption “obesity starts at a young age,” caused people everywhere to think twice about daily food choices. Sometimes a stark image is needed to grab attention, and in this case – with the number of obese people doubling in recent years – France was serious about getting its message across.
Strategic Design is Key
While each of these print ads each hold some shock value, they also carry a distinct, easy-to-understand message.
To create effective print ads, thoughtful design is essential. Because of its tactile nature and sensory impact, print offers a more curated approach than digital media. Use highly targeted content and distinct, powerful images to grab attention and compel engagement from your viewers.
And, as these ads demonstrate, simplicity is powerful. To go for more, sometimes what you really need is less.
On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary.
Shortly after take-off, the Airbus struck a flock of Canadian geese. Flames exploded before an eerie silence, and an odor of fuel filled the cabin. Both engines had shut down, and Captain Chesley Sullenberger and his team tried unsuccessfully to restart them. After turning back toward LaGuardia, the pilots quickly realized their only option was an emergency water landing in the Hudson River.
As they passed less than 900 feet above the George Washington Bride, Sullenberger radioed the coast guard for assistance and barked “brace for impact!” Ninety seconds later, the plane crashed into the water with no bounce, followed by a gradual deceleration and a speedy deboarding. All 150 passengers were saved, and Sullenberger was the last to deplane after walking the cabin twice to ensure it was empty.
Later, the crew was presented with “keys to the city” by mayor Micheal Bloomberg, and the incident was dubbed “the miracle on the Hudson.”
Four Tips to Steady Your Nerve
Have you ever had a “falling-through-the-floor feeling” moment like this in your leadership?
Maybe it wasn’t a life or death experience, but most seasoned leaders regularly experience pressure. While these moments may tempt you to lash out in anger or duck and run, level-headed leaders make decisions that are rational, consistent, and upbeat.
Want to stay calm in the heat of the moment? Here are four steps to consider:
1. Conduct a Threat Assessment
When the alarm signals start to flash, it’s easy to go down a rabbit hole of “what if” statements: What if X? What if XYZ?
Instead, step away from this panic-mode mentality and ask a simple question: “what kind of problem is this?” Here you can discern if something needs an immediate reaction, a team-based response, or a strategic, long-term plan.
2. Leverage Prior Experience
While you may not have faced this particular challenge before, you’ve probably been in a similar situation.
Ask yourself, “When ____ happened before, how did we resolve it?” Even if you’ve only faced this scenario in training, tell yourself, “this is just a different version of a problem I’ve solved before.” Leveraging past experiences (and those of your close colleagues) can help you size up a challenge and rationally consider the threats at hand.
3. Focus on What You Can Control
When things get tough, it isn’t easy to stay positive.
But an upbeat attitude is more than a rosy perspective; it’s actually a lifeline to breakthrough. One Navy-trained explosive specialist shared a story of a time he was defusing a mine underwater and got trapped, unable to move his hands or his feet.
How did he move forward? With positive thinking: “I’m still breathing, so that’s good,” he told himself. “What else do I have that’s going for me?”
The specialist realized that even if he could do one little thing to make something better, this was better than no control at all:
“If you can do another thing and then another thing, then you can have cascading positivity as opposed to spiraling negativity,” he said. “It’s really only an emergency if I can’t find a better solution.”
4. Plan Your Next Step
Even if you can’t see a way out, you can probably take one step forward.
When you don’t have a solution, the secret to staying calm is to decide on a next step. This prevents an anxious gap from opening, where worry and speculation can flourish.
Think in technical terms, ask for help, and take a baby step forward wherever possible. Focus on the process, not the outcome, and you’ll stay sharp in moments of crisis.
Have you recently won an award, reached a milestone, or done something pretty incredible?
Whether you’re launching a product or expanding to a new market, your business or organization can share the news far and wide with printed announcement cards. In a world of digital noise, the medium is just as important as the message, so why not opt for something more personal and pristine with gorgeous custom announcements?
Share Something Special and Significant
Announcement cards offer a wonderful way to market your events, products, achievements, or stay in touch with your clients. These stylish notes are more than just fluff; they denote something of significance that boosts your brand and business.
Want to put your news at their fingertips? Here are just a few catchy headers:
- Launching SOON
- Coming to a neighborhood near you
- We’re Hiring
- The Future is HERE
- You asked, we answered . . .
- Save 20% more time with _____!
- We’re growing. Find us at our new location __________
- The best in the business: presenting our award winning ___________
- Your new investment expert: welcoming MBA Edwin Harris to our endowment team
Want to have some fun with your announcements? Try one of these energetic theme ideas:
Take a photo of your team holding a sign announcing the news. Add colored party hats, streamers, or sparkling confetti.
Try peel-to-win cards or scratch-off tickets. Everyone loves a surprise, so include peel-to-win promotions (for example: 20-50-75 percent off or an exclusive 10 grand prize winners) as part of your announcement card.
Post a picture of a new location or featured team member using eye-catching props (like pulling a $100 bill from a magician’s hat or posing with a llama that is wearing a birthday hat).
Print a customized puzzle and send it in an envelope, so recipients have to put together the pieces to learn about your exciting news.
Do a mailing to your key referral contacts (or top clients) with a note and gift relating to the announcement. You may use a simple postcard for the majority of customers but add an incentive for others. For example, when announcing your new GOLD status, send bags of gold chocolate coins or gold-dusted chocolate strawberries to your VIP clients.
Keep Readers Curious
Remember, while announcements involve your news, readers will enjoy them more when you make it about THEM.
In all your messaging, focus on how your news translates into value for your friends and customers. Reiterate a special offer, a time-bound coupon, or a free sample for clients who attend your event. Use powerful action calls or “you” statements that convey benefits for the user. Whether you are a political candidate or a neighborhood business, reader-focused messaging gets the best results.
Measure Strain Without Stress
Make the Most Out of Your ________
Advancing our Community Together
Save $100 on Your Subscription When You Bundle _________ and __________
Something to Write Home About
Printable announcement cards make it easy to send exciting news to your friends and associates without breaking the bank.
From elegantly embossed envelopes to oversized foil-stamped postcards, ensure your message shines strong as you share events, grand openings, sales announcements, and more.