Post-Show Followup Techniques You Will Want to “Borrow”

Trade shows are one of the most exhausting, yet exhilarating, ways to spend your marketing dollars. You not only get to meet with your customers face-to-face, but you can also see what your competitors are up to, get great ideas for the future, and generally feed off the energy on the show floor. However, if you’re not using the time after you return to the office effectively, you may be wasting much of the goodwill that you created at the show. Here are some great tips and techniques from marketers that will help you knock your post-show communication out of the park.

Capture Contacts Logically

Before you even start to pull together samples and brochures for your event, you need to determine the best way to capture contacts for later follow-up. This could be anything from a name badge scanner provided by the event coordinators to the low-tech solution of a giveaway fishbowl where contacts drop in their business cards. Simply gathering the information isn’t enough, you need a solid plan in place of how you’re going to get these new names and their requests into an actionable marketing database.

Create a Specific CTA

Your call to action is just that: a way to encourage your audience to take a specific action that leads to your desired result. Starting with the end in mind allows you to craft a campaign where each step builds towards the logical conclusion — your customer placing an order or asking for a demo. The first step may be a quick email, while the next step could include mailing a sample with a custom printed letter. A final step of a phone call or postcard a few weeks after the show proves to your audience that you’re committed to meeting (and exceeding!) their expectations.

Sort and Assign Leads

If you’re using an automated solution for capturing leads, you may wish to begin immediately by sending an email as soon as you return from the show. If this isn’t possible due to volume, go through your lists and segment your leads into hot, warm, and cold. If you’re able to immediately assign the hot leads to a team member to call and can convert them to customers, great! Most people spend a day or two regrouping after a show, so timing is everything. Call too soon, and you’re likely to get a voicemail recording which is generally a dead end. Call too long after the show, and people have forgotten all about you. This is one of the reasons that a branded, high-quality print piece is a fantastic followup. If you start your print project quickly, your materials can be there soon after your prospects are back in the office.

Nurture Your Prospects

Create a formal and ongoing communication strategy that allows you to continue the conversation with your various audiences. Some people may be very interested in your products or services, but perhaps they don’t have the budget to start a project immediately. Others may be lukewarm in their interest levels, but you can see how you’re adding value to their organization. What’s important is that you tailor your messaging to your audience to convert as many as possible into customers.

Now that you know the basics of trade show and event follow-up, you’re ready to hit the road. You will see the true benefits of growing your audience and communicating effectively with all the new customers and sales coming your way!

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The Dignity of Work

Down But Not Out

Albert Serur was just a young man when he passed out cold in his client’s office. Only four months into his job, a previously undiagnosed heart condition might have sidelined him permanently. But Serur didn’t go down without a fight. Rather than recovering from emergency surgery at home, he hired a driver so he could sleep in the car between sales calls.

“Adversity helps you deal with who you are,” he says. “If you can start preparing for things proactively both personally and professionally, you’re going to be ready, and you’re going to be a better leader.”

“Will-Set” that Trumps a Skill Set

At 28, Serur is the youngest state director at American Income Life and chief executive of its Wilmington subsidiary. Serur Agencies brings weekly employee training sessions that focus less on technical abilities and more on workplace camaraderie, helping people develop a “will-set” with emotional tools to handle challenging situations. These offerings are a timely response to a felt need; in a recent Society of Human Resource Management report, “respectful treatment” was a top priority of the workers, even above pay.

“I’ve seen many people who have more God-given talent than I have, but if they have one difficult relationship issue, they just fold,” says Serur.

Valuing the “Dignity of Work”

Workforce prioritization was how Starbucks recently explained the “fairly flat” performance of its stock. While a recent reduction of corporate-tax rates made the company hundreds of millions of dollars, Starbucks chose to re-invest this money in its workforce rather than funneling profits back to shareholders. Priorities included closing gender pay equity gaps worldwide, offering stock grants of $2,000 for managers and $500 for employees, expanded paid parental leave, and even access to critical illness insurance for parents of employees. Executive chairman Howard Schultz says people are an enduring priority:

“We’re trying to make long-term decisions,” Schultz said. “We’re trying to value the dignity of work. We’re trying to do everything we possibly can to demonstrate to the world … that the better way is not a zero-sum game where you leave your people behind.”

Microsoft has also seen a shift toward creating workplace wins. Several of Microsoft’s former employees have returned to the company after CEO Satya Nadella took over. These “boomerangs” say workplace culture has changed significantly under Nadella’s emphasis on “One Microsoft,” a collaborative environment that hasn’t existed in the past. Nadella has shifted reviews toward solidarity and teamwork, where employees are rewarded not just for their own work but how well they’re able to make use of others’ contributions. Boomerangs say this step away from the “smartest person in the room,” intimidation tactic has brought a more conversational, empowering environment. Microsoft has emphasized patience before perfection, incentives for developing others, and teaching staff to diffuse tension after disagreeable meetings.

Bonds that Last

Some companies use humor to grow unity. The Improv Asylum comedy troupe teaches communications skills at organizations like Google and Intel. This troupe’s mantra is that one person must always accept the premise given and then expand on the idea. “The sink is going to start spraying pink paint, you say?” “Well, yes, AND . . . lucky for us, we’re hosting the abstract art seminar this weekend!”

As it turns out, this is also a great workplace communication technique:

(The phrase) “‘Yes, but’ is prevalent in the corporate culture, and that shuts ideas down,” says Bob Melley, director of corporate training at the Boston theater company. “‘Yes, and’ encourages everyone on the team to offer ideas. It creates a bond and establishes trust.”

Stay in the Game

Finding the Off Switch

Do you ever lay awake at night feeling restless about work? Do you take projects home each evening or over the weekend? When the day is over, is it difficult for you to quiet your racing thoughts?

You work hard. And you enjoy it. But in this mobile generation, devices meant to create freedom have tethered us to the desk as we toe the line between productivity and workaholism. A study of 3,000 UK workers showed that 69 percent regularly work outside their office hours, and the average worker fails to use six days of paid leave each year. In the midst of an overwork epidemic, are you preserving your own well-being?

Digging Your Own Grave

While our parents said “hard work never killed anyone,” research says otherwise. Men who are unable to mentally relax after work nearly triple their risk of heart disease and psychologist Mark Cropley, studying health and stress at the University of Surrey, says an inability to detach brings disastrous consequences:

“Inadequate psychological recovery, or poor disengagement from work, is associated with a range of health problems including cardiovascular disease, fatigue, negative mood and sleep disturbance,” Cropley said.

What is the difference between an industrious person and a workaholic? Experts say the industrious can push past typical office hours but remain emotionally present for others, enjoying fulfilling relationships and intentionally scheduling time for things they love. Hard workers experience short bursts of stress for a deadline but follow this with a purposeful schedule reduction (like comp days or shortened office hours) to restore depleted energy.

Workaholics struggle to find this off switch. The troubling feelings or facts accompanying their lifestyle stress fails to curb their unrealistic performance ideals. Workaholics are obsessed with work and the adrenaline rush it brings; often they walk fast, talk fast, eat fast, and struggle to delegate for fear others will not do “as good a job.” While appearing externally healthy, their internal overdrive brings physical distress: panic attacks, claustrophobia, depression, decreased immune function, sleep disturbances, or an inability to enjoy life’s pleasures. Workaholics have an increased risk for metabolic syndrome, a higher need for recovery, and struggle with cynicism and emotional fatigue; when your biological systems keep working around elevated set points, you have a greater risk of cardiovascular disease (CVD), diabetes, and even death.

Worried you may be digging an early grave? Here are a few checks to flag your workaholic tendencies:

  • Your work eats into meal times
  • You are often first to arrive and last to leave
  • You are always on your phone or computer
  • You appear relationally distracted and find little time for leisure activities
  • You experience anxiety or irritation when interrupted or kept from work
  • You feel guilty when you’re not working and find it difficult to relax at night

Quality Trumps Quantity

Beyond improved health, accounting firm Ernst & Young found that for every additional 10 hours of time off taken, employees’ annual performance ratings improved by eight percent. How can you make productive changes if you are stretched too thin?

  • Reflect on reasons for compulsive work
  • Ask for help from your team and intentionally delegate
  • Set clear rules for how many hours you will work each day, quitting several hours before bed
  • Replace workaholic tendencies with positive habits: cultivating hobbies, building a skill you don’t use at work, and pro-actively scheduling time with friends
  • Resolve to save 25 percent of your energy to bring home at night. Put a fence around weekends to avoid temptation

Self-care keeps you on top of your game and ensures you STAY in the game. And that’s a win for us all!

3 Opportunities for Better Customer Follow-up

Have you ever considered an online purchase but been put off by taxes or shipping costs? That’s what a Reddit user (Doug D.) experienced when he fell in love with a sweatshirt from Archrival Clothing. Doug, a UK resident, added the item to his cart, but was disappointed to find he couldn’t get Archrival’s alluringly low shipping prices since the company was based in the US.

Winning Follow-up

Game over? Not quite. Someone from Archrival took note of Doug’s abandoned “Shopping Cart” and realized the shipping prices were probably to blame. This resourceful employee immediately e-mailed Doug, offering several alternatives to ship the order for less, including a FedEx International Economy option, Delayed First Class Overseas Mail (on the company’s dime), or European purchasing options.

Doug’s reaction? Rave online reviews for the company itself:

“Wow. My mind is blown. This is potentially the best customer service I have ever experienced. You definitely deserve a purchase just for this e-mail.” Doug and his girlfriend bought several items, ordering more than originally intended, all due to proactive customer care.

Leaky Buckets Bring Lost Opportunities

Business is all about relationships, and good relationships are built on great communication. In today’s wired world, we communicate constantly, yet connections are frequently missed. Author Dan Kennedy describes these botched follow-ups as the “hole” in our buckets. If business is the bucket where we pour energy, ideas, and money, the “holes” are wasted time, money, or failed follow up. This may include failing to track contact information, not rescuing lost customers, or belated follow-up with prospects.

What impact does correspondence have? According to Harvard Business Review, the most frequent customer complaint is poor follow-up. Fifty-six percent complain that they need to re-explain their issue when calling back. Sixty-two percent need to repeatedly contact the company to get issues resolved. As a result, 65% are likely to speak poorly about the company and 48% go on to tell 10 or more people about their bad experience. Poor communication can influence not only your customer but spill over into the public as well.

Show Them the Love!

Sometimes we fail to communicate because we are forgetful, have full schedules, or we fear looking pushy. But consistent follow-up builds sturdy bridges, and any step toward better communication will bear long-term fruit. Consider these opportunities for better follow up:

  1. Always acknowledge a message from a customer: with gratitude, with further questions, or with a confirmation of the request
  2. Give a brief status update of the issue at hand
  3. Respond via the customer’s preferred method of communication (e-mail, website, phone call). If uncertain, reciprocate with the method the customer initiated with

Use stronger written follow-up communication to:

  • Make a calendar request or recap a meeting
  • Ensure your last message was received or inquire about further questions or concerns
  • Express gratitude for an introduction or appreciation for their business
  • Congratulate clients on a recent accomplishment
  • Wish customers luck on an upcoming project or personal endeavor
  • Solicit feedback on a future project or decision
  • Send helpful information or resources (pertinent to your previous conversations)
  • Make people personally aware of upcoming incentives or promotions

To make good intentions a reality, consider adding correspondence goals to your schedule (placing reminders in your phone or calendar or sending unique printed thank you notes on a bi-annual basis) and chart a new course of consistency to ensure your relationships receive the optimal care they deserve.

 

 

Break the Rules; It’s Okay as a Market Disruptor

Who are the folks who really define a market these days? It’s definitely not those companies who follow the market rules and play nice with everyone. More often than not, the key players and new leaders of the pack are the ones who are writing their own rules on how to operate, sell, and grow – the market disruptors.

Being a disruptor is not to be confused with being an anarchist. Unlike the political zealot, the disruptor is not fixated on tearing things down. Instead, this is a company that wants to redesign the stage to work in its favor, not the existing market.

More Than Traditional

Take the example of Growup Urban Farms. In the food business, the idea is to produce food or distribute food products from producers. This assumes that one is either a traditional manufacturer as a grower or making a profit on someone else’s work either growing plants in soil or raising animals on a farm. But what happens when someone decides to create food in an unorthodox method that doesn’t require the traditional resources of soil and land? That’s the case with Growup Urban Farms.

A Company Redefined

The company has found a way to mass market food production of vegetables and fish without the large land outlay or ocean harvesting. While the traditional model requires a rural setting, the disruptive aspect of Growup is that it can literally be operated in the most urban of settings, using physical stacking and space efficiency inside artificial walls and city streets. Their product is natural but created in warehouses. It uses natural methods of growth but there is no soil, ocean or land consumption involved.

The founders of the company, Kate Hudson and Tom Webster, have redefined what it is to be a modern farmer. And that has the potential to redefine how food is produced and where. The old rules don’t apply anymore that farms must be rural and need soil, or that fish can only be harvested from ocean stock. Growup disrupts the food market and not just with its cost model. The company also redefines placement of farm fresh food, eliminating the need for long-distance transportation into cities. Instead, the farm is literally in the city just blocks from the businesses it feeds with the product.

Go Where No One Else Does

The idea of being a market disruptor is not some trendy new 21st-century concept; every major market inventor or new breakout leader was essentially following the path of a disruptor by going down a path nobody else was considering at the time. Whether it was Nikola Tesla or Google’s founders, every breakout has been driven by a unique prospect that seemed rogue or maverick to the mainstream.

So if you want your company to get beyond just surviving and breaking even, then you have to find that spot that differentiates everything about you. Don’t follow existing models, create a new one that has its own rules for success.

Why Establishing Your Brand as an Authority is a Top Goal

With every piece of marketing collateral you create, you’re essentially trying to accomplish two key goals. Yes, you’re always trying to inform members of your audience about the products or services that you offer – or the ones that you’re about to launch. But at the same time, you need to do something much more powerful. Something that, if executed correctly, can help guarantee that yours is a brand with the ability to stand the test of time.

You need to establish your brand as an authority – not just in the context of what you have to offer, but within the larger sense of the industry that you’re operating in. If this isn’t already one of your top goals, it should be for a number of essential reasons.

The Power of Brand Authority

To better understand the importance of brand authority, consider the following two statistics. According to one study, 45% of your brand’s image (meaning what people think and feel when they encounter it) can ultimately be attributed to both what you say and how you say it. More importantly, the same study revealed that 54% of people don’t trust brands at all.

The most critical thing to understand about this is that brand authority is not something that you can give yourself. The majority of people who don’t trust brands don’t do so because the brands told them not to – it’s because those brands failed to live up to their promises one too many times. It’s because they didn’t have anything to offer beyond a sales pitch. It’s because those brands weren’t able to connect with their audience in an emotional, raw, and ultimately genuine way.

Because those brands failed to understand that brand authority really has to do with your larger reputation – it’s that kernel of trust that you don’t give yourself, but that others give to you.

It’s also not something that you’re going to be able to build in a day. It’s less the product of one major move and more about a series of smaller ones. It’s something that grows slowly, every time you choose to partner with a charity on community outreach or make your presence known at some type of local event. It’s something that grows inside your audience every time they see a piece of collateral that isn’t just a product spec sheet, but that offers true insight and information in a way that helps them even if they don’t make a sale.

When built properly over time, it’s also something that makes it easier than ever to not only keep the customers you already have satisfied but to bring new ones into the fold as well. This will invariably translate into a sense of “when the time comes and I do choose to make a purchase with this particular brand, I can rest easy knowing that it is money well spent.”

In the End

Ultimately, establishing your brand as an authority should be a top goal because it allows you to become more than just the products you sell or the services you provide. When your customers have a question, they come to you for the answer. When they want to learn more about a related topic, their first thought is to go to you for the education they seek. When you do launch a new product or service, they’re interested in what you have to offer because there is a level of trust that exists between you that they don’t have in other relationships.

This is why brand authority is so important – because it lets you become more than “just another company” and provides you with a level of authenticity that can take a standard audience and turn them into a loyal army of passionate advocates before you know it.

7 Reasons Why Data is Important for Your Business

In 1854, the idea of clean sanitation in London was generally non-existent in the urban setting. There was no such thing as running water; average people had to get their water supply daily from a local street hand pump. As a result, pests and disease spread quickly, which was the case with a cholera outbreak in London’s Soho district at the time.

Focus In on the Problem

At first, no one could quite figure how cholera was infecting people, and the common thought blamed vapors or people’s breathing. John Snow, a doctor already well established in London circles and practice, focused on a hypothesis that cholera was spread by shared water. However, many of the other doctors and officials thought a water-borne disease idea was a silly concept.

Because the authorities at the time needed convincing with greater evidence and the local cholera epidemic was spreading and killing more and more, Snow devised the idea of taking already known data and combining it with a local map. He already knew from public health records who had become sick with cholera and died as well as their home addresses. Snow mapped their locations in relation to local water supplies.

Interpret the Results

By creating the spatial relationship, Snow was objectively able to display that the cluster of cholera infections in 1854 was within close proximity to one water source – the Broad Street Water Pump. Using this information, Snow then convinced the local city authorities to remove the pump handle, making it inoperative. With the source gone, the cholera infections soon died down, and Snow’s hypothesis was supported.

Business Lessons You Can Glean

So how does John Snow’s smart use of existing data teach us valuable lessons about managing a business? There are 7 gems to glean from his example:

  1. Business data is all around us and can be used for far more than just one purpose if we open our eyes to see how it can be used.
  2. Data behaves in trends and patterns which, frequently, can help make solid business predictions about what is to come.
  3. A company needs both access to its data regularly as well as the right tools to make the information valuable and useful. Too often businesses have one or the other but miss their opportunities because no one has connected the dots so to speak.
  4. Staff need to be trained to think outside the box. The reason Snow was successful was due to the fact that he didn’t follow traditional convention. He asked “why.”
  5. Management has to be willing to listen to alternative options based on good data. London city authorities were locked up in old-fashioned ideas about cholera until Snow showed them obvious connections of disease spread.
  6. Data comes in lots of different shapes and forms. Standardization is key to allowing useful data to be pulled across different operations. Snow had to combine public death records, maps, stories, and authority information in one combined grid to make it useful.
  7. Keep it simple, stupid. Snow didn’t transform his data into an archaic medical thesis. He produced useful information on a simply everyday map that everyone could understand quickly and easily.

Existing business data can be a gold mine for marketing and business strategy if companies are willing to actively take advantage of what they have. That requires an open mind, good skillsets in data interpretation, and a management team that can act quickly on opportunities as they become apparent.

How to Lead by Example

As a leader, the people you supervise watch your every move. To gain their confidence and trust you must provide an example they will want to follow. You could lead via a system of punishments and coercion, of course, if accelerating turnover is your hobby. But motivating them positively is a much better way to go.

To that end, here are 6 examples you can use to become the type of leader that people want to follow.

  1. Do not think of them as workers only.

It’s important to keep in mind that the people working under you have bills to pay, troubles to cope with, and possibly a personal tragedy or two in their lives. Approach them with respect and be kind, knowing that they may be going through hard times.

  1. Take the time to make them feel special.

It may seem corny, but try keeping notes on the people working under you, just one fact about each of them. It could be something you overhear in the hallway- perhaps a hobby, a favorite musician, a peculiar interest. You can use this information at opportune times to let them you take a real interest in them.

  1. Listen to emotions.

This can be hard for some, but with effort, even the most stoic of us can discern emotions. Listen to what employees say and take a moment to mentally tag their statements with an emotion. Just say to yourself, ‘Mark feels frustrated,’ or ‘Sally is disappointed.’ Even if the emotion is irrelevant to the situation, just take a moment to recognize it without judgment. Make a habit of this and in a short amount of time you will begin to behave in a more empathetic way, and they are certain to pick up on that.

  1. Don’t fight every battle.

For diligent, hardworking, and logical people, it’s easy to fall into the trap of trying to right every wrong. But there’s a fine line between being a problem solver, and being belligerent. Remember, your internal resources are limited, as are those of the people around you. Trying to squash every small discrepancy will drain your resolve, and it will squash morale.

  1. Always let them save face.

‘Praise in public and censure in private’ is the golden rule of leadership. When someone has made a mistake and you must have a word with them, help them avoid the scrutiny of their coworkers. Don’t force them to take the walk of shame into your office after announcing over the P.A. that they are being summoned. They will appreciate it immensely.

  1. Display solidarity

Your job is important, and no one would expect you to get into the trenches every day- however, there’s no better way to establish respect and to understand the day-to-day realities of the work your employees do than to occasionally step into their role. It’s not enough to have done it before. You must demonstrate the willingness to do it again. Remember, this isn’t your chance to show them up by outdoing them. It’s a way to develop solidarity and to understand the challenges they face each and every day.

Some of these tips may sound overly soft-handed. But if you apply a little imagination and find a way to maintain your proper station and dignity while following these guidelines, you can transform yourself from a competent manager into an inspiring leader.

Sticky & Sour: The Next Step After a Bad First Impression

What are some of your most awkward professional blunders? In a recent social psychology article, Heidi Grant Halvorson shared the story of her friend Gordon and his job interview at a prestigious university:

During his campus visit, Gordon was dining with a senior faculty member named Bob. As they ate, Bob commented on the quality of his lunch. “You know, this is great,” Bob said. “You should try this!” Wary of offending, Gordon cautiously complied, reaching over for a bite. While the interview seemed successful, the job was given to another person. Years later, Gordon found the real reason for the rebuff was this: When Bob said, “You should try this,” he meant, “You should try this sometime,” not, “you should eat off my plate.” Bad manners left a sour taste of lasting consequence.

Knee Jerk Reaction or “Real Jerk” Response?

Humans naturally make snap judgments, and impressions are much harder to undo than to create. “First impressions are very sticky,” says Grant Halvorson, author of “No One Understands You and What To Do About It.”

First impressions are rooted in us and continue growing stronger, influencing future interpretations and causing “confirmation bias” to sway us in the initial direction. Grant gives this example:

“Once we have an understanding of something, we interpret everything that comes after from the vantage point of the knowledge we already have. Let’s say I think you’re a jerk, and the next day you realize ‘Hey, I acted like a jerk,’ so you bring me coffee. That seems unambiguously nice, but that action can be interpreted in a number of ways, and if I think you’re a jerk, I’m most likely to see it as an attempt to manipulate me.”

How to Restart and Rebuild

So what happens if you get off on the wrong foot? Is there any way to overcome awkward introductions? The answering is a conditional yes. We all have graceless moments, but not everyone knows how to repair the damage. Here are a few tips to help you rebuild after a clumsy misstep:

  1. Talk to people individually. Show genuine interest and seek to find common interests. Look for informal opportunities to build facetime, ask questions, and encourage others.
  2. Restart and rebuild. Apologize and move forward by offering evidence of your sincerity. If you’ve been rude, show extra kindness in the next ten conversations. If you’ve been sloppy, make your next twenty projects immaculate. Follow up immediately and consistently, in the opposite spirit of your initial mistake.
  3. Poke fun at your own blunder. Call attention to the big elephant so you can say sorry and laugh! Transparency gives people a chance to empathize and relate rather than judge or criticize.
  4. Offer to help. Figure out what is important to people and use your skills to collaborate or lighten their load. Halvorson says sometimes this takes strategic positioning:
    “The best way is to try to create a circumstance in which they need to deal with you, ideally where they need you in order to get what they want . . . It’s not the most awesome sounding advice because what it means is that, if you have a colleague who doesn’t think that highly of you, what you need to do is get your boss to assign you to work together on something, which is not what people want to hear, (but) when you can help them achieve their goals, then suddenly you are worth paying attention to.”

Ready to leap ahead with a fabulous first impression? Consider business cards, unique promotional products, fun hanging tags, and more. Give us a call to talk options!

Why You Should STOP Checking Your Email First Thing in the Morning

Thanks to smartphones and other types of mobile devices, we’re more connected to the world around us than ever before. This certainly has both its advantages and disadvantages.

On the one hand, it’s never been easier to get more done while on-the-go. You can be just as productive in your office as you can be halfway across the globe on vacation.

On the other hand, this can lead to a definite feeling that “switching off” is impossible – especially when you consider that according to one recent study, 61% of people check their phones within five minutes of waking up in the morning.

From a certain perspective, this makes a bit of sense – after all, if you want to get as much done in a day as possible it stands to reason that you should check those emails that piled up overnight as soon as you can, right? Well, not necessarily. There are some compelling reasons why you should STOP checking your email first thing in the morning, especially if you’re concerned about productivity.

You’re Doing More Harm Than Good

The main reason why you should stop checking your emails right when you wake up in the morning is that you’re doing a lot more harm than you are good. According to one study, 66% of people say that the first thing they do in the morning is either A) check their email, or B) listen to their voicemail. So don’t worry – you are hardly the only person out there making this mistake.

To understand why this is such a problem, consider the fact that according to Forbes the average person checks their email roughly 15 times per day. When people limited their checking to just three times per day, however, their productivity increased, and their stress levels decreased. Part of the problem is that when you check your email, you’re at the total will of whatever messages you find. Everything else gets moved to the back burner. It’s also particularly stressful if you’re waiting for a reply to an important email that hasn’t arrived yet.

So why, exactly, would you want to cause yourself that level of stress in the morning?

By both limiting the number of times that you check your email throughout the day AND by making sure that it isn’t the first thing you do in the morning, you’re in a much better position to get your day off on the right foot. You’re beginning your day in the most stress-free way possible, giving yourself a little breathing room to contextualize your priorities and lay out the day ahead without distraction.

In the End

These are just a few of the many reasons why you should STOP checking your email first thing in the morning. Yes, the instinct to try to get as much done in a day is a strong one – especially for a career-driven professional such as yourself. But you need to understand that you are quickly reaching a breaking point – “diminishing returns” doesn’t even begin to describe it.

Minimize the number of times that you check email throughout the day and pick your spots very carefully. Your productivity levels, not to mention your stress levels, will thank you for it.