Print ads can offer a great return on income or they can be an invisible liability that costs more than it brings into your business. Here are some tools you can use to check whether your print ads are working or not:
1. URL Links – if you operate a web-based business, make sure to assign a unique URL that links to your website. This will allow you to check how many people actually respond to your print advertisement.
2. 800-numbers – this works very well with the above tool, although you will need to hire a call-tracking company to evaluate how well your ads perform. This makes 800-numbers more ideal for larger advertising campaigns.
3. Coupon codes – these are great for enticing people to try out your services and to evaluate how many people will respond to a print advertisement. Try to make the coupon code easy to remember and reflective of your business. Pull-off or cut-out coupons are also great for walk-in establishments.
4. Customer Feedback – simply asking where people found your business is a pretty good way to keep track of the efficiency of your print ads, but all your ads. You can either interview the customers or offer a brief survey for them to fill out.