Meeting Materials: Why They Matter

Meetings are part and parcel of office life. A work week rarely passes where you don’t have to hold a meeting of one kind or another, whether it’s about evaluating the company’s recent performance or discussing the pros and cons of a particular decision that could shape the future of the company as a whole.

What most people forget, however, is that these meetings are also venues where you strut your stuff. These meetings are opportunities for you to show everyone around you that you are serious about your work and that you are giving one hundred and ten percent.

brochuresThis is where meeting materials come into the picture.

A PowerPoint presentation is well and good, but these presentations only share information while the meeting is taking place. Participants will rarely remember anything from the meeting if they don’t make notes. That’s something that not everyone can afford, especially when they are too busy thinking, discussing and debating to take down notes.

Printed meeting materials, on the other hand, let the participants take home something tangible from the meeting. Not only do these materials convey information, but well-crafted and well-designed materials will let the participants know that you take your meetings seriously. Brochures with flowcharts and visual representations of the ideas you present will leave a lasting impression and give participants information that they can take home with them.

And besides, what would impress you more – hastily crafted notes photocopied on flimsy paper or a solid brochure containing all the information gained from a meeting? Keep this in mind the next time you have a meeting coming up.

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