Freebies: How to Make Them Valuable Instead of Disposable

Free items like mugs, pens and handbags advertise your business and help build brand loyalty in your existing clients. This is assuming, however, that the items you hand out are actually going to be used and not locked up or even thrown away by their recipients.

So without further ado, here are a few tips to help ensure that the freebies you hand out are going to do their job of advertising your business and building brand loyalty:

Start with occupations

A person’s job will often tell you a lot about his or her needs and wants. More importantly, though, it will tell you how a freebie could meet or utterly disregard the needs and wants of the recipient. Political correction aside, a cheap ballpoint pen might be a valuable asset for a blue-collar worker but a disposable item for an executive officer of a multinational company. Identify the recipient’s job and you will have an easier time finding freebies that will be relevant to him or her.

Make the packaging special

The results of aforementioned example with the ballpoint pen can be reversed simply by altering the way you give it to the said executive. Instead of handing it over like a bare toothpick, you could wrap the freebie up in a way that it appears more special than it really is. This may take more time and effort on your part but will dramatically increase the attractiveness of a freebie.

Keep these tips in mind and your freebies will end up appreciated and promptly utilized – helping you build brand loyalty and advertise your business in the process!

Advertisements

Presentation Handouts: What They Need to Contain

So the big corporate meeting or campus seminar is coming up and you are working on the materials you plan to hand out to your audience. What should you put down on those handouts in order to both impress and better inform your audience? Here are a few tips to help you do just that:

Outline your presentation in digestible chunks

Outline your discussion using bullet points and explain them with no more than three lines of text each. You want your recipients to hold an outline that will remind them of what they learned in your presentation, not a complete manuscript of every little thing you said and didn’t say. Include charts and diagrams that you discussed earlier.

Offer resources that can be utilized at a later date

You can only say so much in your presentation, meaning you may not have enough time to expound on the details. Writing down website links, relevant books and even the details of people and organizations you consulted will help interested readers learn more about your presentation even when you are no longer there.

Leave contact details for questions and feedback

There are, however, some things that will need your personal input for people to fully understand what they’re looking at. You can thus leave your contact details so people can call, email or message you for clarification. Do note that you should only put down your professional and not your personal contact details. The last thing you want to do is announce your home number (ergo your home address) to tens, hundreds or even thousands of random people.