As a Leader, Helping Your Employees Grow is One of Your Most Important Jobs

As a leader within your organization, it’s understandable to feel like the list of things you have to look over gets longer and longer all the time. While you’re being pulled in so many different directions, it can be easy to forget about one of your most important jobs of all: doing everything in your power to make sure that your employees are getting better and stronger with each passing day. Make no mistake: this is absolutely something you’ll want to spend time thinking about every day for a number of compelling reasons.

Helping Your Employees, One Step at a Time

One of the most important ways that you can help your employees grow is by encouraging them to take an active role in their own professional development. One of the major reasons that you became the leader you are today is because you were not content to “spin your wheels” as far as your career was concerned. Help your employees understand that the status quo is never something they should be satisfied with and provide them with guidance in the form of mentorship opportunities along the way.

Another one of the most important ways that you can help your employees grow involves showing that you trust them by constantly pushing them outside of their comfort zones. One of the ways that we get better in our professional lives involves stepping outside the box we normally live in and doing something that makes us fear what might happen. By constantly challenging your employees, you not only help them move forward – you help show how valuable they are to both you and your organization by establishing a bond of trust that is very difficult to break.

An Investment in Your Employees is an Investment in Your Future

Another reason why helping your employees grow is one of your most important jobs has to do with the positive effect it can have on your company as a whole. Think about things from a hiring perspective – you aren’t just looking for someone to fulfill certain job duties. Anybody can do that. You’re looking for someone who can regularly surprise you and exceed your expectations on a daily basis. If you’re having a hard time finding or attracting these candidates in the interviewing process, the next best thing is to essentially build them yourself by investing in their development over time.

This not only presents you with a workforce capable of doing higher quality work on a daily basis, but it also helps cement your business’s reputation in your industry and with your own clients as an entity that can be trusted and relied on. Yes, it’s true that this will also make your employees more marketable. But with benefits like these, this is one risk that you should be more than willing to take.

At the end of the day, outward success in the world of business begins from within. By looking at your employees as what they are – a solid foundation from which to build the business you’ve always dreamed of – you can then begin strengthening that foundation brick by brick through employee growth and development initiatives. Not only will your employees themselves thank you, but your clients and ultimately your bottom line will thank you, as well.

Mutual Respect: The Secret Ingredient When It Comes to Managing Employees

Many business leaders are still operating under the mistaken impression that the key ingredient to managing employees involves learning how to delegate responsibility. So long as you tell the right people to complete the right tasks, your business should pretty much run itself, right?

Wrong.

You can’t just demand that your employees dedicate a huge part of their waking days to helping you accomplish your own professional goals. They have to want it. You can’t buy it, either – high salaries and competitive benefits help, but they’ll only ultimately carry you so far.

So how do you make not only managing employees easier than ever, but also turn them into true, loyal team members instead of passive subordinates at the same time?

The answer is simple: mutual respect.

What is Mutual Respect?

The most important idea to understand about mutual respect is that you’re dealing with a two-way street. You can’t force someone to respect you just because you happen to be their boss or because your name is on the door. You have to earn it. You have to show them that you’re worthy of it.

However, generating mutual respect isn’t as easy as flipping a light switch. It involves a lot of small things that eventually add up to a pretty significant whole. It’s about being genuine in your interactions with employees. It’s about going out of your way to do the right thing and recognize a job well done. It’s about making sure that all employees, regardless of position, have an equal voice in all decisions that affect them. It’s about taking the time to show an employee that those eight hours they spend in the office on a Sunday didn’t go unnoticed. That they were appreciated. That you wouldn’t be where you are without them.

What Mutual Respect Means in the Long Run

If you’re able to foster an environment where mutual respect occurs organically, you’ll begin to feel a wide range of different benefits almost immediately. Mutual respect means that an employee is willing to put in a little extra effort and work harder because they know that you appreciate what they do and that you would be willing to do the same if the situation was reversed. Mutual respect means that if you do make a mistake, an employee is going to give you the benefit of the doubt because it’s the same courtesy you’ve afforded them in the past.

Mutual respect also means that all employees understand and even believe that they have an equal voice. They don’t feel like they work FOR you, they feel like they work WITH you – because you feel the exact same way. Even when a conflict does arise, it never gets heated or even contentious because people who respect each other don’t argue and fight over issues, they discuss them like civilized adults.

These are some of the many reasons why mutual respect is the secret ingredient when it comes to managing employees. Creating a workplace where mutual respect is encouraged creates a “trickle down” effect almost immediately – conflict management is easier, collaboration is more efficient, and even the types of personality or cultural differences that stood to divide employees in the past only work to bring them together.

Mutual respect allows everyone to come to the simple yet important realization that at the end of the day, you’re all part of the same team.

4 Trends Affecting Small Businesses This Year

Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existing customers to come back? Why doesn’t my cat like me?

Ok, maybe business owners don’t have issues with their cats, though the other questions are probably crowding their brain space right now. Fear not, we’ve identified 4 business trends you should be paying attention to this year.

– JOBS Act Crowdfunding Investment Opportunities

Not everything in business is free. It may be all well and good to max out credit cards or drain your savings to start and grow your business, but now there’s a better way. The JOBS Act: Title III was recently released and what that means for you is that your business can raise investments through crowdfunding, even from non-accredited investors. If you’re in the market to increase your market share, consider checking out sites like Crowdfunder.com or Equitynet.com.

– Rapid Delivery Systems

You’ve probably heard by now of rapid delivery and logistics systems like AmazonFlex and UberRUSH. Society is moving rapidly to an on-demand world, capitalizing on an economy of shut-ins, or more likely, extremely busy people. If you are in the business of selling products, you can now easily integrate an entire network of delivery drivers to hand- deliver your goods to your customers’ doorsteps.

– Cyber Security

Unless you’ve been living under a rock, you’ve undoubtedly noticed that the world is moving to the cloud. The rise of SaaS (Software as a Service) companies and the increasing value of information have turned the web into a hackers dream. They’re becoming more creative as well. Imagine coming into the office one day and finding that all of your files have been encrypted and a ransom note is in your inbox for the key. Your business could easily come to a crashing halt.

If you’ve never thought about cyber security or don’t know where to start, head over to the Federal Communications Commission and create a custom Small Business Cyber Planner.

– Social Responsibility

Today’s consumer is becoming more socially aware and more socially active. They care about the world they live in and they expect the same from the businesses they patronize. Earn their respect and you will have dedicated clients for life. We’re talking more than just going green, though, although it’s always a great first start. The next step is to imagine ways in which your product or service could help reduce suffering, poverty, or climate change. Find an issue that resonates with you and your clientele and that finds a way to effect a little social change from within your company.

Crafting Your Brand to Communicate Your Unique Sales Proposition

Simply being the best is no longer the key to improving your bottom line. Not only is it a somewhat nebulous concept that isn’t easily quantifiable, it’s become more the status quo than anything else. Everyone selling something claims to be the best. Have you ever seen someone claim to be “second-best” in their marketing?

Identifying your unique sales proposition is by far the most effective thing you can do to make your company a success. Creating a memorable image that will grab people’s attention and make them feel like they want you to be their best friend goes a lot farther these days than claims at superiority.

But maybe you already know this and maybe you’ve already identified how your company is different from the rest of the companies that sell computers/shoes/lamps, etc. Fabulous! One question: Do your customers know what makes you unique? (Cue head scratching and cricket chorus.)

If your brand doesn’t scream, “I’m a unique snowflake” to everyone that sees it, you can do better. You must do better! You owe it to your company to be as unique as you are. So, how do you go about communicating how your company is one of a kind? It’s all in the brand!

One of the best ways to figure out how to craft your brand to communicate your unique sales proposition is to carefully analyze how other companies are doing it. Let’s take a look at two companies that have really done the work to make sure their brand conveys their unique sales proposition…

– Saddleback Leather – This company makes leather bags and accessories, and…so do hundreds of other companies. However, Saddleback has distinguished itself by selling “excessively high-quality leather designs” that are overbuilt and backed by a 100-year warranty. Their logo: a thick, letter tag embossed with their name, with obvious stitching and three big rivets at the top. Their tagline: “They’ll fight over it when you’re dead.” Their ideal customer is someone who works hard and wants their bags and accessories to work harder and last longer.

– Timbuk2 – Yes, another company that makes bags…but guess what? This one is…wait for it…different! By its’ name alone, we know that they are about travel and adventure. If you don’t want to wander out into the wild, brave the unknown, or at least have all your stuff clean and dry when you get to wherever you’re going, you may not be their target customer. Their current tagline is “Drive the bus” which, let’s be honest, doesn’t necessarily convey a specific unique sales proposition, but the story behind it is compelling and reinforces their mission: “To inspire urban mobility, enable individuality, & promote responsibility.” They do this through their adherence to their values, which include statements like “Be Fearless. Deliver. Be Nimble. Engage. Lighten Up.” Timbuk2 is a fantastic example of infusing your company with personality.

These two companies, while selling many overlapping products, have gone out of their way to distinguish themselves from their competitors. They truly love their products and want their clients to love them too. What’s interesting about both of these companies is that they were started by people who couldn’t find what they were looking for in the bags of the world, so they set out to make them. In doing this, they were able to:

– Put themselves in their customers’ shoes
– Understand what motivates their customers’ behavior and buying decisions
– Uncover the real reasons customers will buy their product instead of a competitor’s

These are three critical factors in identifying your unique sales position. Basically, they were the customers, so it wasn’t a big leap to get into their heads and create the experience that would drive consumers to love and buy their products.

It’s easy to get a little lazy and fall into the trap of “it’s good enough for now” and throw something out there, never to be improved upon again. If you love your company, you’ll take the time now to make sure your brand conveys exactly what you want it to convey to your ideal client.

Assembling the Team: How to Get the Right People Into the Right Roles in Your Business

One of the most important things to do BEFORE you start assembling a team to work on a particular project for your business is to gain a better understanding of your options. In particular, you’ll want to take a long, hard look at each employee and see what they bring to the table in a way that nobody else quite matches.

Every one of your employees has a strength – something they do better than anyone else. Assembling a team requires you to temporarily think less about who they are as a whole and more about how you can use their particular, unique strength as a tool to service a much larger goal. Take marketing, for example. A standard promotional flyer essentially has two core elements: the visual design and the language being used. If your team consists of two people and both of them are expert graphic designers, you will likely end up with something that LOOKS fantastic but that isn’t actually as effective as you need it to be when communicating a message. If you match up your best graphic designer with someone who truly has a way with words, on the other hand, now you’re cooking with gas.

Is this a gross oversimplification of the situation? Sure, but the underlying truth is incredibly relevant – you need to identify what is truly unique about a person and put them in an environment where that talent can shine.

Putting the Pieces Together

Once you’ve identified some of the unique talents that your employees possess, the next step invariably becomes putting all of those disparate elements together to form a more cohesive whole. It can be helpful to think of this process a bit like putting together a baseball team. Even though everyone loves a good home-run hitter, not every single person in a lineup is a power slugger. A few batters are known for their home runs, while others are known for dependability. Sometimes you don’t want a home run at all – sometimes you need someone who you know is going to get to first base nine times out of ten. Other times you need speed – after all, those bases aren’t going to steal themselves.

The point is that you’re trying to put together employees who aren’t JUST high quality, meaning they not only bring something unique to the table, but their skills also compliment everyone else’s. In the context of your business, a team needs to be exactly that – a collection of people who are great on their own, but when they all focus their talents together on the same goal are practically unstoppable. Making sure that you understand how these talents not only work, but work TOGETHER, is one of the biggest things to focus on in this regard.

At the end of the day, assembling the perfect team for your business and getting the right people into the right roles is less about the people themselves and more about your own perspective on the situation. Provided that you enter into the situation from the right angle, know how to identify and bring out the core qualities of these employees, and understand how they all fit together to form a cohesive whole, you’ll be creating the type of situation where success isn’t a matter of “if,” but “when.”

When it Comes to Your Marketing Goals, Don’t Forget About Consumer Education

Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as an authority on a particular topic. You may also want to help inform your target audience about the product in question. One of the most important marketing goals that far too many people overlook until it’s too late, however, is consumer education. When it comes to your objectives, consumer education must ALWAYS be a top priority for a number of key reasons.

The Benefits of the Consumer Education Push

For marketers themselves, an increased emphasis on consumer education brings with it a host of different benefits that can’t be ignored. For starters, it allows you to take a deeper level of control over the narrative that you’re trying to tell than ever before. You’re essentially reframing the information that consumers are actively looking for in a much more positive way. Instead of making a declarative statement with your campaign like, “Here are all of the amazing and incredible features that my product or service has,” you get to instead take a decidedly less sales-oriented approach and offer advice like, “Here are the problems you have, here is why you have them, and here is how my product or service is the answer you’ve been looking for.”

Perhaps the biggest benefit of all to taking a consumer education approach to marketing, however, is that you’re no longer trying to convince your customers that your product or service is necessary. Instead, you get to essentially PROVE that it’s necessary and let your customer base come to the same conclusion on their own. This helps to deepen the sense of confidence that consumers get from your company, which almost always leads to loyalty sooner rather than later.

Transforming the Landscape

Another key thing to keep in mind about making consumer education one of your core marketing objectives has to do with the subtle ways in which you change the relationship between company and customer. With consumer education, marketing is no longer a passive approach. Instead, it’s decidedly active – consumers are no longer HEARING about your product or READING about it, they’re LEARNING about it. They’re engaged with your materials in a whole new way. It officially transforms the marketing experience into a two-way street by way of empowerment. Consumers will WANT to keep learning about what you have to say and what you have to offer, helping to increase penetration rates at the same time. The more satisfied with the marketing experience a consumer is, the more confident they ultimately are with the ways in which they spend your money. If you can turn the tide of the conversation in your direction through consumer education, you’re looking at a powerful opportunity that you can no longer afford to ignore.

These are just a few of the reasons why consumer education NEEDS to be one of your marketing goals at all times. Not only does it bring with it the added benefit of affecting consumer behavior in a positive way, but it also helps establish you and your organization as the authority on a particular topic that people are actively looking for.