5 Ways to Find the Strength to Try One More Time

Have you ever wondered what it takes to become an Olympic athlete, a NASA astronaut, or a leader in a major organization?

The one trait that all of these individuals likely possess is persistence: the ability to get back up, dust themselves off after a fall, and keep trying. No matter your talent, regardless of your genius and irrespective of your education, persistence is often the trait that sets people apart from their peers in terms of their level of success.

Succeeding at anything in life requires a great deal of effort over a period of time — very few people simply decide to be the best at their craft and are able to do it without a battle. How do these individuals find the strength to try one more time . . . repeatedly?

1. Be Prepared

Planning for success helps you think through all of the reasons why someone would disagree with your ideas, and also gives you the bulletproof mentality that you’re prepared for any question that comes your way. Think of all the reasons why something won’t be successful, and then consider arguments against that point. Become your own devil’s advocate, and it will be that much easier to find a positive response and an open door for your next request.

2. Be Adaptable

Being adaptable provides you with the mental agility to not hide in a corner when you’re kicked to the curb. As Larry Ellison, the founder of Oracle Corporation states:

“When you innovate, you’ve got to be prepared for people telling you that you are nuts.”  

You have to be willing to adapt your thinking and your processes and find a way to create change while not straying from your core ideas. You can’t listen to every naysayer, but you can look for the nuggets of wisdom that they share and use that information to your advantage the next time you try to move forward.

3. Be Confident

You may be surprised that confidence is not the first attribute we consider, but the reality is, you need to have a plan in place that you can trust and support before confidence will help you through to success. Confidence in yourself, your family, and your ideas — as well as a burning passion to make a change in the world — are what can help you continue on even when it feels as though there’s no path forward.

4. Do the Work

Unfortunately, there are few things in life that can replace hard work. Whether that hard work is from an athlete completing the same moves repeatedly for months or even years or a business leader who is told “No” more times than they can count, the ability to simply buckle down and execute on your vision is critical to long-term success.

5. Inspire Others

Perhaps one of the most rewarding things you will ever do with your life is to inspire others to be their best. Take the time throughout your life to inspire others. When you realize how many people you have impacted and how many are watching your success, it’s a lot easier to find the strength to try again in difficult times.

Finally, in the words of Thomas Edison: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Shouldn’t you give it one more shot?

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Print Marketing Is About Selling Value, Not Services

There’s a common misconception that far too many marketers have that needs to be put to rest once and for all.

A lot of people still seem to think that if you’re really going to carve out a stronger competitive advantage for yourself in an increasingly crowded marketplace, you need to make your services appear objectively better than everyone else’s. You need to talk about how your products are better, stronger, faster, longer-lasting, more cost-efficient, etc. All this to steal as much attention away from your competition as you can.

In truth, that is a myth. You shouldn’t be selling services at all. You should be selling the value that those services provide. In other words, the thesis at the heart of your print marketing campaign shouldn’t be “here’s what I can do that nobody else can,” but rather “here’s what I can do for you.” Mastering this approach requires you to keep a few key things in mind.

Everything Begins and Ends With Your Customer

The art of selling value instead of services is one of those situations where buyer personas come in handy.

When you begin to come up with a buyer persona for your ideal customer, you try to add as much information about that person as possible. But once your persona has been completed, you shouldn’t be asking yourself, “Okay, what do I need to tell this person in order to convince them to give me money?” Instead, you need to get answers to questions like:

  • What problem does this customer have and how do my services solve it for them?
  • In what ways will that person’s life be easier after their purchase than it was before?
  • What does that person want to accomplish, and how can I help make that happen?

Then, you work your way back to the products and services that you’re trying to sell, thinking about the problem and positioning yourself as the solution.

A Whole New Approach

This is one of those areas where specificity will carry you far. Think about the individual portions of your sales funnel and what someone needs to hear at each one to move from one end to the other. Use this “value-centric” approach not to convince someone that the time is right to make a purchase, but to give them the actionable information they need to arrive at that conclusion on their own.

In the end, there are probably a lot of other companies in your industry who do what you do – but nobody does it in quite the same way. That key thing that differentiates you from so many others is the value that only you can offer and what should be at the heart of all of your marketing messages.

Don’t Throw in the Towel

Down but Not Out

They say that the difference between baseball and life is perseverance. No matter how hard you swing in the batter’s box, three strikes always mean you’re out. But in the game of life, strikeouts are only assigned to those who stop trying.

Feel like throwing in the towel today? We all do sometimes. But consider the words of Thomas Edison, who made more than a thousand attempts before finding the right materials to create the incandescent light bulb:

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”

Or find hope in the words of journalist David Brinkley:

“A successful man is one who can lay a firm foundation with bricks others have thrown at him.”

The Irrevocable Power of Attitude

While circumstances are often beyond our control, we all have irrevocable power over one crucial area: our attitude. Austrian neurologist and Victor Frankl considered himself living proof. His best-selling book, “Man’s Search for Meaning” (or: Nevertheless, Say “Yes” to Life: A Psychologist Experiences the Concentration Camp) chronicled his experiences as a Holocaust survivor, discovering that a fundamental human reality means finding hope in all forms of existence. Even the most brutal. Frankl said this:

“The last of our human freedoms is to choose our attitude in any given circumstances.”

Surviving or Thriving?

How do you move beyond mere survival? Whether it’s stress at home or disappointment at work, how can you equip yourself with a persevering attitude?

Angela Duckworth (professor of psychology at the University of Pennsylvania) was teaching math when she noticed something intriguing: The most successful students weren’t always the ones who displayed a natural aptitude but those who possessed an overcoming (or “gritty”) spirit. That grit – a combination of passion and perseverance targeting a particular goal – helped Duckworth develop a “grit scale” tool to predict outcomes . . .  like, who would win the National Spelling Bee or who might graduate from West Point. Duckworth found a “gritty” attitude beat the pants off things like your I.Q., SAT scores, or even physical fitness in determining whether individuals might succeed!

Here are a few tips from Duckworth on awakening passion when your willpower is dying:

  1. Discover and deepen your interests. If you feel like quitting, re-examine what really energizes or inspires you. Perhaps a depressed spirit can prompt you to consider a necessary life change.
  2. Commit yourself to a positive attitude. Duckworth says the difference between quitters and overcomers was largely how they processed frustration, disappointment, or boredom. While “quitters” took negative emotional cues as an opportunity to cut and run, gritty people believed that struggle was a chance for growth, not a signal for alarm.
  3. Look forward not backward (especially in the face of failure!). Resilience is the ability of people, communities, or systems to maintain their core purpose, even in the midst of unforeseen shocks or failures. Futurist Andrew Zolli, author of Resilience, Why Things Bounce Back, says grit is the combination of optimism, creativity, and confidence that one can find meaningful purpose while influencing surroundings, outcomes, and individual growth in the process. In other words – even failing doesn’t bring failure! No matter what you face, you can take heart that even setbacks bring progress and that even suffering has meaning.

Of course, the final factor in persevering power is the support of a strong community. That’s why we take pride in a thriving local business economy and we take pleasure in shaking your hand. Let’s continue to grow in grit as we run the race together this year!

How Has the Internet Changed Lead Generation?

There is no denying that technology has greatly revolutionized lead generation, especially in regard to the internet. Gone are the days of having to cold call prospects and knock on their doors. Sure, these tactics still work, but business owners are continually finding ways for lead generation to be more cost-efficient and effective. For now, let’s take a quick look at how the internet has changed lead generation and the many reasons you need to be taking advantage of technology to expand your customer base.

Artificial Intelligence Technology Enhances Lead Generation

Thanks to advancements in artificial intelligence technology, you can engage with leads online like never before. In fact, you don’t even have to be the one engaging with them. An AI software program can do the engaging for you. Take, for example, if your website offers a chat feature. Before connecting the customer with an actual representative, artificial intelligence software can engage them in a natural-sounding conversation to determine which department the customer needs to be directed to.

Targeting Leads Has Become Incredibly Simple

When you distribute content, whether through direct mail print marketing or online, you need to have a specific target audience in mind. This target audience, of course, needs to represent people who are likely to be interested in the product/service you are selling. Thanks to the internet, it is now easier than ever to target leads.

It’s All About the Analytics

If you aren’t using analytics to track website visitors, you need to be. An easy-to-use tracking platform that is excellent for determining which pages on your site are performing the best is Google Analytics. There is a good chance the service provider that is hosting your site also provides some type of analytics to take advantage of. Regardless of the tracking tools you use, though, analyzing data on page performance can help you pinpoint which pages need to be further optimized and which ones need to be left alone. This enables you to improve time management because you can focus your attention on the pages that need improvement rather than wasting time on the ones that are already attracting quality leads.

Automated Email Sequencing

You want your emails to be as personable as possible to improve the odds of turning a cold lead into a warm lead, but you can’t accomplish this through a single email. Instead, you need to create an email sequence that is automated; this will engage your leads in a systemized manner and it allows you to warm them up to an offer.

The Takeaway

Your existing customers deserve your attention, but at the same time, you need to be focusing some of your operations on lead generation. Thanks to advancements in technology and the internet, it is now easier than ever to generate leads in a timely and cost-efficient manner. By deploying the four tips outlined above, you’ll be well on your way to capturing leads and improving customer satisfaction at the same time.

6 Over the Top Things to Look for in Business in the Future

Business isn’t going anywhere. In fact, here’s where the most probable types of market exchange will happen with customers according to famous futurists:

  • Remember those Star Trek episodes where people used a transporter to go from place to place? In the future, it’s likely that business will use something similar to deliver goods, from your printed materials to food to durable products delivered right into a person’s room as ordered, bought, and sent from a business electronically.
  • Michio Kaku sees a technology-driven convergence of thinking, consciousness, and the internet. Instead of thinking of the internet as a tool, people will become the Net by connecting their brain to it for full immersion and interaction, as well as contributing to real-time synergies in information generation and use. Business, no surprise, will become far more intangible as a result, adapting to the mind-environment to keep pace with where the new demand exists.
  • Personal augmentation with technology will be commonplace. Just being a regular, average human being won’t be good enough. Instead, people will carry their technology within them. Not to be confused with “on” them, but tech actually integrated with their bodies. We won’t need a computer to design what we want to print; the idea will come straight from a digital connection to our minds translated to electronics and then produced by a vendor as we desired.
  • James Canton sees robots and artificial intelligence giving human-led business a run for its money due to the fact that robots and AI will be able to easily grind millions of bits of statistical data and produce probabilities of what consumers want well before any humans can realize that want or need on their own.
  • Some folks don’t even look at business in typical environments. Instead, Jason Silva sees cars becoming so advanced, our need to drive will be replaced by our need to get lots done in a car while it dries itself. And that includes business, generating new ideas, printing and producing inside a car, and getting work and life done while traveling from point A to point B every day. Business services will tailor themselves to people working remotely all over the place, delivering what they need where they are, and when they need it.
  • Finally, our bodies won’t necessarily want to live longer just because our technology advances. So instead of relying on a failing system, the medical community will embrace body part production and printing, creating organ replacements designed by computer to work specifically with an individual patient. The term “batch order” printing replacement organs will take on a whole new meaning in hospitals.

    Long story short, business will likely still be around years from now, but how it delivers goods and services to consumers will change dramatically.