Business cards are indispensable tools for making the most of the connections you meet in your day to day activities. This is why it is absolutely important that these business cards turn out right – hence the following do’s and don’ts:
Do use a bleed for your cards; Don’t use borders
The underlying colors of the printing paper tends to show up on the borders of business cards printed near the edge of the paper. If not corrected, the paper’s natural colors could end up affecting the printed business cards. Reserving an area around 3 millimeters around each individual business card – the bleed – eliminates this problem for you. Borders are also not recommended because any cutting and printing discrepancies on the edges will be much more visible.
Do use clear and large font; Don’t use small and complex font
What you see as clear on your computer screen may end up fuzzy or pixilated when printed out – especially when you consider the small size of business cards. This is why you have to use larger font, typically size 10 or 11, to ensure readability. You can get away with smaller text but you’ll have to use simpler fonts. Complex fonts with lots of swirls and flourishes can be stylish but very difficult to read when they’re small.
Do save in PDF; Don’t save in JPG or PNG
Vector-based PDF files save a lot of the tiny details when pictures are printed out, which is why they are the recommended file format for business cards. JPG or PNG on the other hand can cause images to come out fuzzy – especially when they are saved in low resolution.