Three Essentials of a Compelling Print Advertisement

A print ad leaves you little space to work with, whether you want to craft a simple black-and-white flyer or an elaborate glossy brochure. These tips will help you make the most of that limited space:


  1. Revolve the Ad Around a Single Sentence – using a single sentence to summarize the intent of your ad will help you out immensely during the planning and design phase. You’ll at least have a solid idea what you want to do before you actually start doing anything.
  2. Use Pictures and Colors to Tell a Story – remember that single sentence you prepared earlier? Using pictures and colors compresses a lot of information into bite-sized chunks. This allows people to know what your print ad is about in just half a second – perfect for focusing their attention to the details of the advertisement.
  3. Emphasize the Benefits to People – once you have people’s attention, it’s time for you to get their interest. You can only do this if your ad provides information about how your products and services matter in people’s lives. Don’t focus on selling or promoting features. Always bring it back to benefits and you’ll make people want to get in touch with you.

Keep these tips in mind when designing your print ad and you’ll come up with one that will more likely grab people’s attention and then their interest!.